Treehouse Counsel is a thought partner to help you set strategy and activate a corporate brand that attracts employees, differentiates among competitors, and energizes stakeholders.



  • Corporate Brand Positioning – Differentiating your brand proposition with language and proof points that resonate
  • Stakeholder Orientation — Defining and activating shared purpose with all your stakeholders
  • Sustainability Platforms — Defining your sustainability values and honing them for clarity and prioritzation


  • Strategic Planning — Parsing business vision into communications plans that turn stakeholders into advocates
  • Issue & Opportunity Initiatives — Landing language and outreach to bring stakeholders to your point-of-view


  • Employee Engagement – Engaging your company’s heart and your brand’s front line
  • Talent resourcing – Helping you onboard and coach communications talent, whether team additions or outsourced specialties
  • Community Relationships – Forging partnerships to bring your position to life




“I know what we have isn’t best practice, but I don’t know exactly what is, or how to get there.”

This observation from Chief of Corporate Operations, Jennifer Dangar was the beginning of the Treehouse alliance with  Jackson Healthcare, a $1 billion healthcare staffing company with exceptional culture and generous heart.   Together we evolved the talented Corporate Communications and Marketing function into a new best practice from A to Z.

As Executive-in-Residence, I worked in partnership with the senior leadership on a long-term relationship.  I crafted a comprehensive strategic plan with benchmarks to measure future impacts, honed the brand narrative and advanced the visual identity.  We implemented an internal engagement channel (Workplace by Facebook) to deepen and protect cultural alignment as the organization spreads across multiple cities and buildings. We defined a community impact platform, named it LoveLifts™, and hired a charismatic leader to drive impacts for associates and partners. We added new talent to the team including PR, social media and digital marketing chops to help implement the ambitious vision and provide shared services for Jackson Healthcare’s 17 operating companies.