Patty Knap Tucker
Communications is key to the successful implementation of every business decision.
Leadership has to align on it. Employees have to feel it. Customers have to believe it. When it’s a mission-critical step, or one particularly complex or fraught with landmines, an experienced, audience-centric communications counselor is key.
That’s what I do. I am a Strategic Communications strategist and independent counselor bringing fresh perspective to businesses and non-profits, helping solve their reputation, retention and competition issues. My model is to surgically insert into a strategic challenge as a thought-partner and hands-on implementer. ensuring communications positioning, plans and people are on their most effective course.
TreeHouse project and client size range from 1-day workshops to 4-day-a-week embeds. Client work includes start-ups, including goBeyondProfit, Boulder Crest Institute and BoxLock, and mature companies like Jackson Healthcare, Emory Healthcare, Southern Company, CollinsCooperCarusi Architects and Principle Business Enterprises. I recently embedded as part-time Executive-in-Residence at $1 billion Jackson Healthcare where I led the evolution of its entire Marketing Communications function including development of a strategic plan, corporate brand positioning, earned & social media, new employee engagement channel, community impact platform, talent resourcing, benchmarking/metrics, and providing b-to-b marketing services to its operating companies.
I am an agency veteran, including 14 years with Edelman, the largest global, independent PR firm. There I led corporate and b-to-b campaigns as Executive Vice President, and stewarded global best practices among its corporate communications leaders as Americas Region Operations & Strategy Director. I managed work for scores of diverse brands – including Southern Company, UPS, The Weather Channel, Newell-Rubbermaid, Carter’s, and VF Corp – and dozens of visionary small businesses and B-to-B companies. Before taking the Americas role, I created and grew Edelman’s Atlanta Corporate practice to over $7 million in annual revenue and a team of 30.
I was privileged to help hone the annual Edelman Trust Barometer into a strategic insight-driver for building trust. I have counseled many on trust-building and purpose platforms, from Walmart, SC Johnson, Disney and Kellogg’s, to TSYS, Georgia-Pacific and Novelis.
Prior to Edelman, I founded the Corporate and B-to-B practice for a local agency, The Headline Group, and worked on the PR side of advertising agencies to launch my career.
I am passionate about business as a force for good. I serve on the Board of Directors of Conscious Capitalism Atlanta, Georgia Center for Nonprofits and the Inspire Brands Foundation. I am a member of the College of Charleston Communications Advisory Council, and an active graduate of Leadership Atlanta (class of 2001).
My longest “client relationship” is with my husband, Guy, which has grown with strategic brand extensions Evan (Rhodes College ’17) and Allegra (College of Charleston ’19).