Monthly Archives: June 2018

CORPORATE MESSAGING NEEDS MORE WHY, LESS WHAT

  “Hey, guess what?! Today I heard about a company that gives back to the community where it operates!” Said no one, ever. The task of successful marketing is to differentiate from competitors.  And while this is a difficult art, the need to communicate a “Unique Selling Proposition” or “USP” provides a beacon for the effort. But […]